Reverse yourTikTok Shopstrike — same day.
AI-drafted appeal letters at lawyer quality. $10 per case. No subscription. Win at the first appeal — before $200+ agency escalations or $500+ lawyers become necessary.
For local and cross-border sellers on US and EU TikTok Shop / Temu / Shein. Chinese-language intake and ESL-friendly drafts supported; letters always delivered in US business English.
Sound familiar?
A buyer claims “didn’t receive item” → refunded. Your $30 gone.
A competitor reports your listing for “policy violation” → store frozen. No explanation.
You appeal manually. Platform replies in 5 days: “appeal denied.” No reason given.
You appeal a second time. Same canned response. Now you have no more backend appeals left.
Both backend appeals exhausted. Now what?
Option A: pay an agency $200+ to escalate through internal TikTok channels. 5–10 working days. They reject ~80% of cases as ineligible.
Option B: pay a lawyer $500–1,500. Weeks of waiting. Lawyer ROI doesn’t work on a $30 dispute.
Option C: write the FIRST appeal right — and most cases never need an agency or lawyer.
You ship $5 products. The math on $200+ agency fees doesn’t work. But you also can’t keep losing $60+ a month to bogus claims. That’s where Merchwright fits.
Three steps. Ten minutes.
Upload your violation notice
Screenshot or paste the email. Add 2–3 sentences about what really happened.
AI drafts your appeal
Trained on Temu / TikTok Shop / Shein policies. Structured like a lawyer's letter. Cites specific platform rules.
Delivered to your inbox same day
We email the draft same day — usually within 2 hours, never longer than 12. Copy → paste into your Seller Center appeal form. In the 24 hours after delivery, reply if anything looks off and we'll fix or refund — alpha quality assurance. Your seller account stays untouched; we never log in.
Built for the appeal grammar platforms actually accept.
- ✓Professional tone (no “this is unfair” — that gets auto-rejected)
- ✓Specific policy citations (shows you know the rules)
- ✓Evidence checklist (we tell you what to attach)
- ✓Clear remediation language when applicable (shows good faith)
Trained on each platform’s published seller policies, Reddit success stories from sellers who got reinstated, and appeal-lawyer letter frameworks adapted for indie sellers.
See the difference.
Three places where a self-written appeal usually leaks credibility — and how Merchwright handles them. Examples drawn from one internal sample case.
This is unfair, I didn’t do anything wrong, please reinstate my account immediately.
I am writing to formally request a review of the violation issued on [date] under [policy reference shown on your dashboard]. After reviewing the notice carefully, I believe a category mismatch has occurred. The evidence below supports a reversal.
I attached my receipts and screenshots. You can see I didn’t do it.
Three supporting documents are referenced below: (1) original supplier invoice dated [date] confirming product authenticity, (2) brand-authorization letter from the manufacturer, (3) listing history showing consistent product photography across the affected SKUs. Each is named in the attached evidence pack.
Please reinstate my store ASAP. I have bills to pay.
I respectfully request a manual review of this case in light of the documentation provided. If additional evidence is required, I am prepared to submit it within 24 hours. Should the review confirm no policy breach, I request restoration of the affected listings and removal of the associated penalty from my account record.
What to send us.
Five inputs unlock a clean draft. Skip any of them and the letter loses sharpness.
- 1
Violation screenshot or email
The exact notice from the platform — original wording, dates, and any policy reference shown.
- 2
Your version of what happened
2–3 sentences explaining the actual situation in your own words. This sets the truth anchor — we won’t fabricate facts on top of it.
- 3
Policy text the notice cites
If the notice points to a specific policy section, paste it verbatim. We work from what’s on your dashboard, not invented citations.
- 4
Evidence files (if available)
Supplier invoices, brand authorizations, listing photos, order screenshots — anything that supports your version.
- 5
Order or store context
Account age, monthly order count, the affected SKU(s). Used for tone calibration: new seller vs established.
Three ways to handle a violation.
Most violations don’t need an agency or lawyer if the first appeal is written right.
| Option | Cost | Time | Best for |
|---|---|---|---|
| MerchwrightStart here | $10 | Same day | First or second backend appeal. All platforms. |
| Agency escalation | $200+ | 5–10 working days | After both backend appeals exhausted. US TikTok Shop only. ~80% rejected as ineligible. |
| Lawyer | $500–1,500 | 3+ days | High-stakes disputes ($1K+). Overkill for typical seller penalties. |
$10 · one-time per case · no subscription · 24-hour quality refund · pay with card via Creem.
Delivered same day — usually within 2 hours, never longer than 12. If your first appeal is rejected, send us the rejection text and we’ll draft one follow-up attempt free.
No success guarantee. Here’s why we’re being honest.
We provide professional drafting. The appeal outcome depends on your actual case and platform reviewer judgment.
What we promise
- Letter delivered same day — usually within 2 hours, never longer than 12
- Lawyer-quality English writing
- Platform-specific policy citations
- Honest expectation management
What we don’t promise
- 100% success rate (no one can)
- Reinstatement when you actually violated policy
- Refund of platform fees or lost sales
Frequently asked questions
What platforms do you support?
Temu, TikTok Shop, and Shein at launch. Amazon coming Q3 2026.
How is this different from a lawyer or an appeal agency?
A lawyer costs $500–1,500 and is overkill for a $30 dispute. An agency escalation service costs $200+ and only takes you on if both your backend appeals are already exhausted (and rejects ~80% of cases as ineligible). Merchwright is $10, same-day delivery, and works on your first appeal — when you actually have the best shot at reversal. Most sellers never need to escalate to an agency if the first appeal is written right.
What if my first appeal fails?
Submit a second one using Merchwright with new evidence — most platforms give you two backend appeal attempts. If both fail, your remaining options are an agency escalation service (~$200+, US TikTok Shop only) or accepting the platform's decision. We'll point you to those routes honestly — but the goal is to win at appeal #1 so you don't need them.
What if Merchwright's letter quality is bad?
24-hour refund — full, no questions asked. We can't refund based on platform outcome (that's outside our control), but we will refund if the letter doesn't meet professional quality. We're upfront about both.
Is my seller data safe?
Yes. You never give us your seller account credentials. You upload just the violation notice + your story. We draft the letter. You submit.
Do you support sellers based outside the US?
Yes. We work with both US-based sellers and cross-border sellers (based in China, Vietnam, the Philippines, Pakistan, or elsewhere) selling on US or EU TikTok Shop / Temu / Shein. The intake form accepts Chinese-language input and offers an ESL-friendly drafting style. Your letter is always delivered in clean US business English regardless of where you write from, because the platform reviewers read in English.
How fast?
Same-day delivery — usually within 2 hours of you submitting the intake form, never longer than 12 hours. We’re a small team writing each letter by hand during Phase 1 alpha, so we honor a time window rather than promise an instant turnaround.
Ready to get your appeal letter?
$10Same day24-hour refund if quality doesn’t hold