Submission guide
How to submit your appeal letter.
TikTok Shop, Temu, and Shein don’t share one universal “paste here” appeal form. Each platform has different channels with different character limits. We deliver your appeal in four versions — one per channel — so you paste the right one in the right place. Pick your platform below.
TikTok Shop — four channels.
Pick the first channel that fits your case. Each one creates a different kind of record on your account.
Backend Appeal queue
When to use
First or second standard appeal. Most violation types (compliance, listing, return-related).
How to access
Seller Center → the specific violation in your Violations or Appeal queue → use the inline text field for that violation type.
Tip: If your case has already exhausted both backend appeal attempts, this channel won't accept another — skip to Smart Transfer.
Smart Transfer to a live agent
When to use
Verification denials, manual review requests, or when backend appeals already failed. Best for cases that need human judgment.
How to access
Seller Center → click the question-mark icon or Help & Support → Chat with us. In the chat, accept when the AI offers “talk to a live agent.” The live agent receives your full chat transcript and can open a written ticket on your account — paste your appeal there and ask for a ticket reference number.
Tip: Live agent hours: 9am–9pm Pacific Time (12pm–12am Eastern). Outside those hours, Smart Transfer doesn't activate.
Public Contact Us form
When to use
You can't log into Seller Center (account locked, compromised, or verification blocking access).
How to access
Open seller-us.tiktok.com/contact-us → select the closest topic → paste into the Provide details field. Strict 500-character cap.
Tip: Use this only if you can't access Seller Center. The form prioritizes account-recovery issues, not policy disputes.
Public escalation on X (Twitter)
When to use
Last-resort visibility when internal channels stall. Most effective for cases where multiple sellers face the same automated misjudgment.
How to access
Post a polite, factual case summary tagging @TikTokShop. Keep it under one tweet (280 chars) or break into a short thread.
Tip: Avoid hostile language — public posts about specific shops are reviewed against TikTok's community policies. Calm + factual + visible = the most effective tone.
TikTok Shop channels above are documented in TikTok’s official Help Center Chat Assistant doc.
Source confidence: TikTok Shop channels come from TikTok’s official Help Center docs. Temu and Shein channels are reconstructed from official platform statements, seller community consensus, and third-party guides. We re-verify these every quarter and welcome corrections at support@merchwright.com.
Need a draft for your case?
Email support@merchwright.com with your violation notice + a few sentences on what happened. Free draft turnaround during alpha: 24h.